The others all have their own setups and quirks. Users bounce around between different systems, digging to find relevant information. They must decipher through a bevy of information, a lot of which is intentionally meant to misdirect them to an advertiser with deep pockets. An on-the-go, mobile society has no time or space to sort through this mess.
donutag provides fast, concise data — usually all that is ever needed. If a user needs more, it’s right at their fingertips. donutag is a uniform, branded name they can easily identify and trust. Key information is presented at a glance.