The others start complex, and then try to work their way toward simple. The basic architectural structure toward achieving simplicity is flawed from the beginning. Finding a place to get a flat tire fixed at 9 p.m. should not send the users to tire company corporate websites. Users do not need 17 million results. They need basic, pertinent information. Giving providers the opportunity to do everything usually produces nothing.
donutag is meant to be simple. It’s that simple.
‎Only approximately 16 pieces of key information are collected. Only approximately 16 pieces of key information are distributed. This allows ease of use for the user and provider, and maximum portability. donutag is modeled in the Twitter or Vine line of thought — where less can sometimes be more.