All in one
Balanced content
Unbiased content
Provider enticement
Pertinent information
Portability
Transparently cross over between many disciplines:
Inter- and Intra-
Retail and Management
Commercial and Non-commercial
Consistency across platforms allows for:
1) Ease of learning with one system.
2) Providers work how their users work and understand their processes.
3) Economy of scale for development.
donutag takes a menagerie of tagging systems and pulls them together under one roof. If users enjoy the familiarity and consistent uniformity, you own the roof. If catches on, users will flock to a system their friends an colleagues also use — you own the world — there’s a lot at stake!
Content not weighted toward entities with more resources invites the masses:
Commercial and non-commercial information have equal value.
Richly- and poorly- funded content have equal value.
If the masses are invited to the party:
1) Users will be exposed to a whole new spectrum of quality content.
2) New entrepreneurs will have a wide-open forum.
donutag opens up the possibility of tapping into about 75 percent more Web content than is currently in circulation. That’s a bold statement — how could that be possible? Well, it invites the masses by going way beyond those looking for pizzas, car rentals and hotels.
Users will gravitate to a system that allows them to make apples-to-apples comparisons:
Presentation will not be weighted toward entities that have the best Webmaster or most keywords.
No SEO. No tracking. No games.
If content is presented without bias:
1) Users will be able to make their own private decisions.
2) Potential providers will not feel intimidated.
Bias erodes legitimacy and trust. Trust brings a crowd. Trust makes a sale. As users feel more like their choices are being manipulated, doors will open wider for an alternate route. If providers feel they are on the same playing field — and actually have a voice — they will speak.
Enticing potential providers to produce and update quality content is key to the donutag concept:
The goal is to entice an army of untapped, untrained, broke and busy-as-hell would-be content providers to — well — provide content.
Suppose there was a whole submarket for trading ad space for content.
If small-time entrepreneurs are rewarded for their time and effort:
1) Noncommercial data would no longer be relegated to the backseat.
A lack of resources and incentive to input and display information, particularly non- or low-moneymaking ventures, is resulting in an incomplete picture. Does someone who wants to do a small writeup on a hiking trail have a chance of being found? Does she have a chance of getting paid? She should be rewarded for her resourcefulness. A user would be rewarded for her effort. In today’s economy there are millions of people looking for small freelance gigs.
Users will only ride on your freeway if it’s uncluttered and they can quickly navigate to the information they want:
The premise is that well-rounded content and ads for micro-enterprises or endeavors can not be well managed or placed at the global level.
If the control of content lies within the power of a local representative, or franchise:
1) They have a vested interest in it.
2) Users will survey what non-local conglomerates would never understand.
No 17 million results. Management at the local level. Should your order of fries be cooked and served from Oak Brook, Illinois? Local ownership bears relevancy. I think some of the deficiencies of trying to give one-size-fits-all results from a global base are quite apparent.
A note tag should have no home:
Any two-dimensional space — static or moving — is open game.
No specific platform definition. All devices treated equal.
The system is built to be modular, compact and portable from the inside out.
A floating nomad will:
1) Bring its own engines to wherever you want it.
2) For users, be a trusted, reassuring symbol they can count on to quickly get the information they need — whatever they do, wherever they go.
A donutag might be compared to a car that rides on a highway. It was set up that way. But the highway is not how we normally envision a road. This highway is akin to the car itself — a car within a car — and it drives anywhere you want it to go. Any space, any device.
